My Philosophy
The Advertising Circus
Attorney advertising has gotten out of control.
Look at local billboards, buses, and commercials, and you see lawyers everywhere, acting like wanna-be celebrities, with their faces plastered all over town. They spend a fortune on these marketing campaigns.
And that circus helps them attract new clients, and it feeds their vanity, but it does nothing to help you win your case.
“Do nothing out of vain conceit.” Philippians 2:3
The Assembly Line
Those massive advertising budgets require thousands of clients to pay the bills. In fact they need a high volume of clients simply to make their advertising a good investment.
When an attorney juggles that many cases, each one becomes a number. Most cases are handed off to low-level case managers and newbie attorneys because high-volume law firms run like fast-food drive-throughs.
Think about it. If your lawyer focuses so much energy and resources on advertising and branding, how is that helping you, the client, win your case?
My Personal Standard
Zero-Advertising Policy
That’s why I have a strict Zero-Advertising policy, (the only exceptions being this website, business cards, and charitable donations).
I spend my time and energy getting the best possible outcome for every single client, not doing my hair and makeup for billboard photo shoots.
I strictly cap my caseload at 20 cases, so I can focus entirely on winning your case. Clients get my personal cell phone number, not an assistant.
I can’t speak for other attorneys, so next time you’re sitting with an attorney after an accident, I challenge you to ask these simple questions:
—How many active cases are you personally handling right now?
—Will you give me your cell phone number?
—How much did you spend on advertising last year?
—If you’re as good as you say, why do you need to spend so much to attract new clients?
Hint: they will say anything and everything under the sun, except a direct answer.